Case study · 2026

Lori Myles-Carullo

Lori Myles-Carullo · Empowerment mentor · yoga, Reiki, retreats & online programs

  • Visual identity
  • Website
Lori Myles-Carullo website design on laptop and phone by Ilumina Brand Studio

The brief

Lori guides women through yoga and meditation, Reiki trainings, 1:1 energy healing, online programs like RISE and (R)evolve, and retreats in Italy and Costa Rica. She needed one home that could hold all of those offerings while feeling radiant, feminine and deeply personal.

The brand

The brand centres on rising into your radiance. A gold flower-of-life mark sits beside her name in a flowing hand-lettered script, and gold script words like “elevate with me” and “namaste” carry that warmth across the site. Soft rose taupe and blush balance the gold, with bold sunlit photography in desert rock, ocean and sky.

The website

Desktop and mobile

lorimylescarullo.com

Scroll inside either screen to see the full page. Visit the live site

Brand board

Logo and colour

Logo

Primary logo
Primary logoGold flower of life with “Lori” in hand-lettered script and “Myles Carullo” in fine capitals.
Flower of life mark
Flower of life markThe sacred-geometry mark on its own, for favicons and small spaces.

Colour palette

Radiant Gold#CDA94CThe logo and script headings like “elevate with me”.
Rose Taupe#BA9587Buttons, card borders and dividers.
Blush#E5D1CCWarm section backgrounds, such as the Namaste section.
Soft Stone#E5E2DAThe client love section and quiet backgrounds.
Slate#808D94The footer, a cool balance to the warm tones.
Charcoal#636363Headings and body text.
Next projectThe Relational Alchemy PracticeBrand identity, course design & website

Your next chapter

Ready for a brand that matches the depth of your work?

Book a free discovery call. We’ll look at your brand, your website, and your goals, and map out what it would take to get you there.

Book a discovery call