Case study · 2026

The Relational Alchemy Practice

Selina Walker · Relational coach · 12-week live online course

  • Brand identity
  • Course design
  • Website
  • Copywriting
The Relational Alchemy Practice website design on laptop and phone by Ilumina Brand Studio

The brief

A 12-week course that teaches a five-step practice for turning emotional triggers and relational conflict into deeper connection. The brand needed to feel warm, brave and a little luminous, never clinical, and to carry a course, a book, workbooks and a card deck.

The brand

Everything grows from one idea: the space between us. The mark is two circles with light only where they meet, and that glow becomes the brand's signature. It appears as soft orbs behind the hero, a pulse on live dates, halos on buttons and portraits, and a gradient that ties the whole system together.

The website

Desktop and mobile

Launching soon

Scroll inside either screen to see the full page. Website launching soon

Brand board

Logo, colour and type

Logo variations

TheRelational AlchemyPractice
StackedBook covers, workbook title pages, square social posts.
Mark aloneFavicon, profile picture, page numbers, the back of the cards.
THE RELATIONAL ALCHEMY PRACTICE · KNOW YOUR TRUTH ·
SealCertificates, stickers, the card box, a stamp for workbook covers.
The Relational Alchemy
Practice
WordmarkEmail signatures and small headers, where the mark would be too small to read.
TheRelational AlchemyPractice
On NightDark sections, carousel covers, the course slides. The line turns cream and the glow stays.
TheRelational AlchemyPractice
On PlumPrinted merch, tote bags, the card box lid.

Core palette

Ink#292421Primary text, buttons. The brand's black: warm, never pure.
Night#211B1ADark section backgrounds, footer.
Plum#75485AAccent: italics, links, labels, focus.
Cream#F5EFE4Main page background.
Linen#FBF8F1Cards, alternate sections, text on dark.
Stone#6F665FSecondary text, captions.

Typography

Alchemy begins within

Feel it. Meet it. Transform it.

An eight-week journey for people who keep meeting the same pattern in love, family and work, and are ready to meet it differently.

Small group · Begins in the New Moon · Limited to 12

Join the circle

Cormorant Garamond + Jost

Next projectAnna GannonVisual identity & website

Your next chapter

Ready for a brand that matches the depth of your work?

Book a free discovery call. We’ll look at your brand, your website, and your goals, and map out what it would take to get you there.

Book a discovery call