Intentional Leaders

The brief

Cyndi helps leaders at every stage, from new managers to executive teams, build emotional intelligence, better decision-making and high-performing teams. The site had to speak to organizations and individuals at once, carry her courses and podcast, and above all feel credible to the companies she works with.

The brand

Leadership on purpose. A classic serif wordmark gives the brand its authority, and a hand-written “Leadership On Purpose” and a small sage leaf bring the warmth and growth behind the work. Deep purple leads, with a confident orange for action and soft cream sections that keep a content-rich site easy to read.