Aly Khan

The brief

Aly works with purpose-driven professionals who have built successful lives but feel something is still missing. He coaches and consults online and in person in Costa Rica, and needed a presence that feels grounded and warm while still reading as credible to high achievers.

The brand

An earthy palette of deep brown, sage and ochre on warm linen, drawn from ceremony spaces, sacred geometry and woven textiles. The wordmark's doubled strokes in each A read like a path or a mountain ridge. On the site, a soft radiating sunburst and green paper texture bring warmth to calm, spacious layouts.